OUra ring Personal Journey case study
Introduction
User Journey
Strengths of the Product & App
Opportunities for Improvement
Conclusion & Reflection
Introduction
This hybrid UX case study combines a personal user journey and design critique of the Oura Ring, a health tracking smart ring designed to make wellness a daily practice. This case study reflects my personal experience with the product by analyzing my personal user journey from initial awareness all the way to daily use.
Throughout this case study, I examine design decisions across the physical product, app interface, and onboarding flows. I highlight what worked, what could be improved, and why those choices may have been made, and apply UX design frameworks to identify successes and opportunities. Ultimately, I found the Oura Ring to be a thoughtfully designed health tool with some accessibility gaps that could be improved.
Goals of the Case Study:
Map the user journey stages of a health & wellness product
Evaluate product and app design
Highlight strengths and offer ideas for opportunities for growth
Understand and empathize with business/tech trade offs
What is the Oura Ring?
The Oura Ring is a smart health tracker developed by Oura Health Ltd., a Finnish health and technology company founded in 2013. Its mission is to “make health a daily practice” through state-of-the-art biometric data collection and provide users with recommendations to improve health and wellbeing. The sleek ring seamlessly tracks sleep, activity, readiness, heart rate variability, stress, oxygen levels, and more, all of which are visualized through the accompanying Oura app. As research and development progresses, Oura continues to integrate new features like the recent addition of fertility tracking and glucose monitoring.
Why Analyze the Oura Ring?
I chose to analyze the Oura Ring because I am a user of the product and fit into the target groups. I find it to be something beneficial to my daily life and thought it would be interesting to approach it with a designer’s lens. As previously mentioned, I have an interest in FemTech and find Oura’s recent rise in popularity to be fascinating.
I also aspire to work on a product like the Oura Ring or for a company like Oura Health Ltd. both in terms of product design and mission. This case study is an opportunity to explore the tradeoffs behind key design choices that shape the Oura experience and how ultimately those choices resonate with users and contribute to lasting success.